Do you want the good news, or the bad news?
The clip above features Jim McDowell, Vice-President of MINI US, being interviewed by CNBC about the news MINI will be opening 17 new dealerships across the United States over the next 18 months. That’s on the back of being just one of two companies in the US to increase sales over the course of 2008. Well, that’s the good news.
The bad news is that MINI has just been ranked last in the most recent JD Power survey on Initial Quality. Watch McDowell try and shift the focus with some very average analogies about loving your wife. A future in politics awaits, no doubt!
[Source: MotoringFile]
