Block and Atkinson to form Monster WRC duo

// Posted in Ford, WRC

Ken Block in action

Reports are emerging that gymkhana phenomenon Ken Block and Australian rally driver Chris Atkinson are set to join a new Ford WRC team backed by Monster Energy drinks. This could explain why the two guys were recently filmed behind the wheel of an old skool Escort.

The deal is expected to be finalised before Christmas and should be a three-year agreement. Block’s high profile would be a welcome introduction for the WRC and should help the category establish itself in North America, where it is currently barely heard of.

WRC promoter Simon Long was quoted by Autosport as saying, “Ken Block is an iconic figure in US motorsport and a major box office personality. It wouldn’t get much better than this for the WRC going into North America.”

Indeed, and not a bad return to WRC for Atkinson, either, who has had limited exposure to the sport since the demise of the Subaru World Rally Team.

Should the deal come to fruition Block and Atkinson would most likely compete in around half of the events scheduled for 2010, possibly in 2009-spec WRC Focus machines, before launching an all out assault on the 2011 season.

[Source: Autosport via autoblog | Pic: Ken Block Racing]