The rivalry between the Audi and BMW in the United States has been reignited with this new TVC from Audi of America. They’re pretty chuffed that they have beaten BMW in a few recent magazine comparos.

This new ad follows material on a similar theme, which you may remember from October last year. Now, I’m all for a good gag and all, but to me, all this does is put a massive target on the HQ at Audi of America. This latest ad is okay, but it’s not a knee-slapper in the comedy stakes. Yeah, it’s a just a bit of harmless fun, but you should never start a war unless you are certain of victory.

Anyway, check out the ad for yourself after the break and let us know what you think.

[via autoblog]