Has the world gone mad? Did pigs just fly by my window? An American car acknowledged on the world stage for its design. Surely there must be some kind of mistake, great automotive design comes from Europe, doesn’t it?
Apparently not, as jurors for the World Car Awards have seen fit to bestow the Camaro with the honour of World Car Design of the Year. One of the judges, Sam Livingstone, Associate Editor of Car Design News, praised the Camaro for its “innately seductive exterior and interior.” He went on to say, “It’s well resolved and I’d argue evidence that General Motors strikes a better balance than Ford and Chrysler do in their pony cars.”
The Camaro pipped the Citroen C3 Picasso and the Kia Soul to earn its stripes. According to ex-pat Aussie Mike Simcoe, who now holds the position of Chevrolet Design Director, it was passion that inspired the retro coupé, “In recreating this modern sports car, we have proven that people are just as passionate about Chevy as ever. We have been delighted about the strong reaction to the Camaro—even in markets that are new to Chevy, it has been creating an emotional appeal for the brand.”
2010 Chevrolet Camaro wins World Car Design of the Year
01.04.2010 NEW YORK – The Chevrolet Camaro was awarded World Car Design of the Year by a design panel consisting of five highly respected world design experts.
The award was presented to Chevrolet today at the 2010 New York International Auto Show.
“In recreating this modern sports car, we have proven that people are just as passionate about Chevy as ever,” said Tom Peters, Chevrolet Design Director, Global RWD, Performance Cars and Full-size Trucks. “We have been delighted about the strong reaction to the Camaro. Even in markets that are new to Chevy, it has been creating an emotional appeal for the brand.”
More than 80,000 2010 Chevy Camaros have been sold since the car’s launch in early spring 2009. Camaro outsold its closest competitor for the last ten months and retained the top position in the regular sports car segment in each of those months.