In late August news emerged that Volkswagen insiders had confirmed a keen interest in buying Alfa Romeo. Back then people were willing to talk, but they weren’t prepared to give their names. Now, word has come straight from the top with Martin Winterkorn, Volkswagen Group CEO, admitting, “Alfa is a very emotional brand. If Fiat considers selling, we’d be interested.”
Winterkorn went further, offering a critique of the Alfa brand and highlighting where improvements could be made, “It’s a beautiful brand but there are quality issues with the engines and suspension systems for example. I’m quite sure we could make a beautiful brand out of Alfa again.”
According to the Volkswagen CEO they no interest in making a bid for Alfa and would only be willing to deal if Fiat expresses an interest to sell.