Audi are the defending champions at Le Mans and they currently sit on a total of nine wins, equal with Ferrari and second only to Porsche (16 wins). It’s a pretty tidy effort considering the first four-ringed victory was achieved as recently as 2000.
They will have high expectations for their new hardtop R18 racecar. And those expectations will be shared live through a number of medium including Facebook, twitter and a dedicated website. You’ll have access to live on board footage and telemetry from all three of their cars. That’s very cool.
It’s shaping us as being a very big weekend!
Audi offers unique live experience from Le Mans
- Le Mans 24 Hours live on the internet
- Onboard footage and telemetry data of the three Audi R18 TDI cars
- Extensive reports on Facebook and Twitter
Ingolstadt/Le Mans, June 8, 2011 – Audi offers motorsport fans the opportunity to watch the Le Mans 24 Hours this weekend closer than ever before – on various channels on the internet.
When the race starts at 3 p.m. on Saturday the “Audi Live Racing” microsite will go online at www.audi-microsites.com/lemans. On the microsite Audi will be delivering a 24-hour live stream with onboard footage of the three Audi R18 TDI cars. In addition, telemetry data of the respective vehicle such as speed, selected gear and position on the track will be available online. Every two hours the microsite will provide a summary of the race. On Twitter the five-time Le Mans winner Emanuele Pirro will contribute current information and assessments of how the race is developing.
At www.twitter.com/Audi__Sport and www.facebook.com/AudiSport motorsport fans have been able to find brief info, photos and videos from Le Mans since the Technical Scrutineering event on Monday. Users are receiving behind-the-scenes insights into Audi Sport Team Joest and have the feeling of being part of the action “live” themselves. The Facebook page of Audi Sport has already recorded more than 35,000 “friends”, with thousands of new fans joining them every day. The free “Audi Sport” iPhone app offers a live ticker.
Audi.tv is airing extensive reports from Le Mans as well – and TV coverage of the world’s most important race will be more comprehensive than ever before. Eurosport is broadcasting a total of 40 hours live from Le Mans, with non-stop coverage of the race on its two channels, Eurosport 1 and 2. The program of SPEED TV in the USA is similarly extensive.
In addition, in Germany, SAT.1 will air live reports from Le Mans. Presenter Verena Wriedt and the former Audi factory driver Hans-Joachim Stuck will be on the air with special programs on Saturday night at 18:30 and on Sunday morning at 07:50 (CET). On Tuesday night SAT.1 will broadcast an extensive background report of the “race of the year” on its “24 Stunden” (“24 Hours”) program.
Audi has already won the Le Mans 24 Hours nine times since 2000 and is competing for its tenth overall victory in total with the innovative Audi R18 TDI this year. The three cars are fielded by Audi Sport Team Joest. The drivers running in car number “1” are last year’s winners Timo Bernhard, Romain Dumas and Mike Rockenfeller. Car number “2” is driven by Marcel Fässler, André Lotterer and Benoît Tréluyer. In car number “3” Dindo Capello, Le Mans record winner Tom Kristensen and Allan McNish are taking turns at the wheel.
The race will be started by FIA President Jean Todt at 3 p.m. on Saturday.