The future of Lotus Cars is brighter today thanks to word coming through that parent company DRB-Hicom has agreed to a new three-year plan. While the revised program isn’t quite as lofty as the five-model Bahar bonanza, DRB-Hicom says it will base its program around the Exige, Evora and Elise.
Hinting that the worst of the company’s financial woes are in the past, DRB-Hicom managing director, Tan Sri Mohd Khamil Jamil, told Malaysian media: â€œWe have cleaned up and we are moving ahead.
â€œWe are coming out with the variants based on existing productsâ€”variants with improved technology, improved performance, improved quality as well as improved costing.â€
Sales for Lotus have also improved markedly on 2012 numbers which saw a paltry 80 cars sold in the entire year. In 2013 a total of 70 cars were sold to the end of May. Lotus is now expecting to build up to 40 cars per month with up to 85% set for export.
The all-new Esprit, pictured above, has not been given a green light just yet, but it was close to reaching sign-off before DRB-Hicom took control of Lotus. It’s been speculated that under the right circumstances the project could be revived without breaking the budget.