According to the 14th Annual Best Global Brands Report, issued by Interbrand, Toyota is the world’s most valuable automotive brand.
The report states Toyota’s brand worth climbed 17% over the last year, to a value of US$35,346 million. The Japanese automotive giant sits 10th on the global list of 100, and has German rivals Mercedes-Benz and BMW hot on its heels in 11th and 12th place respectively.
A total of 13 car companies are rated in the top 100. Interbrand states: “The auto industry has been on a steady path to recovery after experiencing production setbacks due to two natural disasters, both of which led to severe shortages of vehicles and parts. Nonetheless, US car sales jumped by more than 13 percent in 2012, the fastest growth rate in more than two decades.
“For the second consecutive year, Toyota is the top ranking brand within the automotive sector. The Japanese automaker, a fuel economy leader, also topped Interbrand’s 2013 Best Global Green Brands ranking and continues to demonstrate strength in driving customers to dealerships. While Toyota suffered a number of setbacks this year (including a boycott in China and its largest single recall ever), it quickly recovered and went on to reclaim its global sales leadership position—a testament to the automaker’s resilience, leadership position, and enduring appeal.”
The rankings make for some interesting reading. Do you think Volkswagen would like being ranked behind, well, Toyota firstly, but also Honda as well? For the record the company ranked first was Apple, knocking Coca-Cola from top spot for the first time since the report was first published in 2000.
To learn how Interbrand forms its rankings, read about the methodology used.
Interbrand’s 100 Best Global Brands 2013 by brand value (Automotive)
- Toyota (10th, US$35,346m, +17%)
- Mercedes-Benz (11th, US$31,904m, +6%)
- BMW (12th, US$31,939m, +10%)
- Honda (20th, US$18,490m, +7%)
- Volkswagen (34th, US$11,120m, +20%)
- Ford (42nd, US$9,181m, +15%)
- Hyundai (43rd, US$9,004m, +20%)
- Audi (51st, US$7,767m, +8%)
- Porsche (64th, US$6,471m, +26%)
- Nissan (65th, US$6,203m, +25%)
- Kia (83rd, US$4,708m, +15%)
- Chevrolet (89th, US$4,578m, new entry)
- Ferrari (98th, US$4,013m, +6%)
[Source: Interbrand]