Renault has been making Formula 1 engines since 1977. It turns out le chaps from the Viry-ChaÌ‚tillon factory are bloody good at it too. The latest title for Red Bull Racing means Renault engines have now powered teams to a total of 12 constructors’ championships.
Naturally, then, Renault wants to make good on its promise of incorporating “motorsport into its global marketing and technical development strategy”.
In this brief TVC we get to see how marketing and F1 go hand in hand. It’s a slick ad, that’s for sure, as to how believable it is that every road car in the Renault range has “world champion technology as standard”, well, we’ll let you be the judge of that.