Wlliams Martini Racing FW36 livery launched

The Williams F1 Team was expected to announce a new sponsorship deal with Martini and that confirmation came through overnight. With that news comes a host of images bringing us the latest interpretation of the classic Martini racing stripes, as applied to the 2014 FW36.

Sir Frank Williams spoke with optimism about the season ahead as well as the team’s new commercial partner. “2014 is going to be a fascinating season, with regulation changes of this scale often shaking up the grid and creating opportunities for teams to make a good step forward,” he said. “Over the winter we have proved our ambition by making a number of positive changes; we welcome a new driver pairing, new senior technical personnel, and a number of new commercial partners for 2014.

“In Martini we have a brand that shares a passion for motor racing and winning championships. This partnership is a milestone in our history and we look forward to working closely with MARTINI over the coming years.”

More photos of the new Martini livery and the full press statement from Williams Martini Racing can be seen after the break.

Williams unveils FW36 with new Martini livery

06 Mar 2014

The new WILLIAMS MARTINI RACING car livery was officially unveiled today at an event in London to launch the new partnership with MARTINI®, with the cars’ iconic MARTINI stripes marking a new era for the team.

The new WILLIAMS MARTINI RACING car livery was officially unveiled today at an event in London to launch the new partnership with MARTINI®, with the cars’ iconic MARTINI stripes marking a new era for the team and a return to Formula OneTM for one of motorsport’s most historic brands.

In addition to today’s news, Williams has undergone some significant changes over the winter in preparation for the 2014 season. WILLIAMS MARTINI RACING has a new driver-up with Felipe Massa joining Valtteri Bottas, supported by new Test and Reserve Driver Felipe Nasr and Development Driver Susie Wolff. The team has a new engine partner in Mercedes HPP and has recruited a number of senior engineering personnel to augment existing talent. Commercially, the winter has delivered a number of new partners which affords financial stability to invest and grow. Today is the culmination of these changes with the official launch of WILLIAMS MARTINI RACING.

The new look WILLIAMS MARTINI RACING team will take to the track for the first time at Albert Park in Melbourne, Australia next week in what is set to be one of the most unpredictable seasons in recent memory following a number of key regulation changes.

Sir Frank Williams, Founder and Team Principal, said: “2014 is going to be a fascinating season, with regulation changes of this scale often shaking up the grid and creating opportunities for teams to make a good step forward. Over the winter we have proved our ambition by making a number of positive changes; we welcome a new driver pairing, new senior technical personnel, and a number of new commercial partners for 2014. In MARTINI we have a brand that shares a passion for motor racing and winning championships. This partnership is a milestone in our history and we look forward to working closely with MARTINI over the coming years.

“In testing the car has covered an impressive amount of mileage, which is testament to the hard work of everyone in the factory and our colleagues at Mercedes. We have developed a very strong working relationship with them which has proved vital in understanding the new power unit and maximising its performance. We head to Australia next week excited about the season’s prospects.”

Commenting on the Williams Mercedes FW36 and the team’s preparations for the Australian Grand Prix, Pat Symonds, Chief Technical Officer, said: “The FW36 is the culmination of a huge project to design and build a vastly different car due to a number of regulation changes. At the forefront will be a revolutionary new power unit, with last season’s 2.4litre V8 engine replaced with a new 1.6 V6 turbo hybrid power unit with greater energy recovery capability. With these engine changes Williams has welcomed a new technical partner in Mercedes-Benz HPP. The 2014 regulations have set the sport’s engineers the challenge of completing a 300km race distance on a fuel load of 100 kg. To achieve power outputs comparable to last year, the new power unit will require a 30% increase in energy efficiency from the new Energy Recovery Systems.

“It has been hard work for everyone across the design, manufacturing and utilisation of the car throughout winter testing. Testing has not been without difficulties, but it has been successful for us in terms of reliability, race pace and qualifying performance. It’s great to now officially launch our season and prepare to go to Australia for the start of what we hope will be a positive season for WILLIAMS MARTINI RACING.”

Felipe Massa: “2014 is starting on a positive note for WILLIAMS MARTINI RACING and hopefully we can keep that momentum going in Australia. Our car has looked reliable in testing and I have been impressed with how the team operates and how quickly I have settled in. I’ve visited the factory many times since the start of the year and seen the passion that everyone has for this team and the sport. Everyone at Grove has worked incredibly hard on the FW36 and I will be looking to unlock the car’s potential and reward everyone for their efforts.”

Valtteri Bottas: “2014 feels like a new start for the team. The MARTINI partnership is very exciting and I’m a big fan of the new look and feel. Testing has been very productive for us and we have learnt a lot about the FW36 and its characteristics. I have developed a lot as a driver over the past year and with a new car that I’m confident will be a step forward compared to last year, this is a season that I hope to show people my true potential. I also have a highly experienced teammate alongside me in Felipe who I can learn a lot from. We will be pushing each other hard this season, and working together to keep improving the car and secure some good results for WILLIAMS MARTINI RACING.”

Download

• Williams Mercedes FW36 tech specs (76kb PDF)