MINI is a brand that is a triumph of marketing. That’s been the case since BMW bought the British icon over a decade ago. More often than not MINI’s marketing has been very good. There’s been a lot of hits and not many misses.
Watch this video for the new JCW hatch, featuring skate guru Tony Hawk and ski/rally guru Guerlain Chicherit, and see if you think this is a hit or a miss.