In case you’ve missed it there’s a big game of football on tonight. And we don’t mean the Man City v Chelsea game either. It’s American football and, of course, it’s the Super Bowl. That means all the big wig advertising agencies have been locked away in rooms for months trying to come up with […]
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Super Bowl XLV ad watch: Welcome
Mercedes-Benz used their Super Bowl spot to remind us of their 125 year anniversary. Nothing wrong with that. They also used it to promote their latest range of cars with a “welcome to the family” theme. Nothing wrong with that, either. But, watch this ad from 2009 made by 60-year-old upstarts Porsche and see if […]
MINI has come up with this innuendo-riddled ad for its four-door Countryman to entertain Super Bowl viewers. It’s not quite from the same playbook as Benny Hill, but the creators probably only needed one more round of drinks to match some of Hill’s finest work.
Kia has joined in the Super Bowl XLV fun with this ad promoting their new and quite stylish looking Optima. It’s a little over the top, it must be said, so no doubt the target audience will love it!
BMW USA has teamed up with David Bowie for Super Bowl XLV to remind us that diesel technology is no longer the stinking, rattling and unrefined experience we were once used to.
Audi of America has probably just managed to save itself with the punchline to its Release the hounds ad, which aired during Super Bowl XLV. It turns out the prequel, released on the weekend, played the perfect, if slightly oddball, straight man role. This one minute commercial is tighter than the three minute prequel and […]
Volkswagen has added to its Star Wars-themed Super Bowl ad by creating a YouTube microsite to promote the new New Beetle. Click on the image above to watch the ad in full.
Volkswagen US is advertising its version of the new Passat by showing the darker side of the car’s Remote Start functionality. What do you think, will this ad have the Passat (imperially) marching out of Volkswagen showrooms?
Maserati used its Ghibli sports saloon to make its Super Bowl debut with a specially created Big Game Ad called Strike. Like most of the other car-related commercials made for Super Bowl XLVIII this ad promises much, yet doesn’t quite deliver. Powered by a Ferrari-sourced 3.0 litre twin-turbo V6 engine the Ghibli has more than […]
Next up on the Super Bowl XLVI ad reel is Jerry Seinfeld and his crusade to become the very first owner of the new Acura/Honda NSX. The NSX concept was the star of the recent Detroit Motor Show and it’s a shame Jerry, and others, will have to wait until around 2015 to get their […]
The US is gearing up for Super Bowl XLVI this Sunday. For gearheads, as the yanks call us, that means a piston of new car-related television commercials (nice collective noun that, a piston). One of the first to be released features Matthew Broderick and his Honda CR-V. The concept isn’t exactly original, but if you’re […]
Suffering through those Super Bowl commercials reminded us we’d not made the time to watch Steve Sutcliffe’s video review of the very desirable Jaguar F-Type R Coupé. We’ve watched it now, and you can too if you haven’t already. Sutcliffe was at the press launch held at the Circuit de Catalunya and had a merry […]