Official teaser: BMW 1 Series M Coupé

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BMW 1 Series M Coupé

BMW have made their first official announcement about the M-powered 1 Series. In doing so they have ended the “M1” naming speculation by confirming the name of the new hero model will be the 1 Series M Coupé.

The teaser video published today, available after the jump, features Dr Kay Segler from BMW M Division talking about the car. He’s pretty excited about it, using words like “we are here to realise dreams”, “you will not leave the car, you will not give the key to anybody else”, “you will have goose pimples” (yes, he really says that) and “it’s M pure, I guarantee that”.

BMW say they will confirm details of the 1 Series M Coupé before Christmas and European sales are expected in the first half of 2011.

Sounds very promising indeed. An abridged version of an interview with Dr Segler posted to the M-Power website can be read below, along with the feature video, of course. Also included are a handful of pics of the 1 Series M Coupé lapping the fabulous Ascari race track in Spain.

[Thanks to Dave & Wayne for the tips]

UPDATE 10 December: Official details have now been released—CLICK HERE.

Automobile dreams. Making them come true.

The next chapter.

July 9, 2010

Interview with Dr. Kay Segler of BMW M Division

BMW 1 Series M Coupé.What might such a model be like?
This model will be based on the BMW 1 Series Coup̩ and also be focused on the essentials Рthe fascination of driving. And it will reflect a love of detail, too.

Will the model be called BMW M1?
We have discussed this point too. BMW M1 is a name with powerful historical associations. So we have decided to follow our second nomenclature method. In the tradition of the BMW Z4 Roadster and of the current models BMW X5 M and X6 M we will put our brand identifier at the end of the name, so our new model will be called the BMW 1 Series M Coupé.

When can we expect to receive further information?
We will be publishing more detailed information before Christmas. And we may release the odd detail beforehand. Wait and see!

Where will the information be provided?
You can register here on In this way you can be sure not to miss any information on the BMW 1 Series M Coupé.

From when will the BMW 1 Series M Coupé be supplied?
You can expect the first vehicles to be with customers in the first half of 2011.

What else is in store in the near future?
There is a lot more for BMW M fans to look forward to in the second half of 2011 as well. We will be presenting the next generation of the BMW M5 with V8 turbo engine. But let’s talk about the details another time.


BMW 1 Series M Coupé

BMW 1 Series M Coupé

BMW 1 Series M Coupé

BMW 1 Series M Coupé

BMW 1 Series M Coupé

BMW 1 Series M Coupé

BMW 1 Series M Coupé