
Opel Australia will launch their product range next year. Bill Mott, Opel Australia Managing Director, used the recent Frankfurt Motor Show to confirm Australia’s model line-up.
According to Opel over two-thirds of new car sales in Australia are from the small to medium segments. So it’s no surprise that the expected line-up of Insignia, Astra and Corsa has been confirmed.
“We’re able to draw from our European portfolio and offer the right mix of models that will appeal to Australian customers and hit the sweet spot for these segments,†Mr Mott said.
“Opel will offer a great range of body styles, powertrains and specification levels across Corsa, Astra and Insignia from launch which will be a solid foundation for the brand and position us well for long-term success.â€
It looks like the key brand message Opel Australia will employ is to drive home the German connection.
Already Bill Mott is on message, “Australia is one of the most competitive automotive markets in the world with a real appetite for European, and particularly, German marques.
“Australians will quickly discover that Opel delivers on the promise of German engineering, but not in a conservative way.”
You’ll also be seeing a lot of these words too, Wir leben Autos. In case you’re wondering that means we live and breathe cars.
More from Opel after the break, including brief outlines of expected engines to be offered from launch and the future product plans beyond 2012.