MINI Rocketman to star in short film

This MINI Rocketman was recently seen on the streets of inner London. Hang on a sec, hasn’t MINI put the Rocketman on the backburner; why is it out and about in public like this?

Turns out the Rocketman will feature in a short film, which could have a bearing on its longer-term future. Details of the web-based film state:

The 2 minute product film is part of a social media campaign across YouTube, Twitter and Facebook. The car itself will go into production based on the response from MINI fans.

We love the Rocketman concept and wish filmmaker Mischa Rozema all the best for this project.

[Source: MotoringFile | Pic: Conallmahon]