Ford Australia has confirmed it will cease all local production at its Broadmeadows and Geelong factories from October 2016. Declining Falcon and Territory sales, along with combined losses of $430 million over the last two years would appear to be the main reasons behind today’s announcement.
Bob Graziano, president and CEO of Ford Australia, says up to 1200 jobs will be lost. He added Ford will increase their imported product lineup by 30% in a bid to return to profitability.
Updated versions of the Falcon, Falcon Ute and Territory will go ahead later this year as planned.
Federal Treasurer Wayne Swan said the Government will provide support to those affected. “The government will do everything within our power to support workers and local communities that may be affected by the decision taken by Ford,” he said.
Now that one has gone, how long will Australia’s other iconic manufacturer, Holden, survive? It’s currently in the middle of launching the all-new VF Commodore range to the media and it’s not too far fetched to suggest that could be the last major local model built by Holden.