Peugeot marks 200th anniversary with new logo

// Posted in Peugeot

Peugeot logo

This year marks 200 years since the Peugeot brothers entered the industrial age, converting the family’s cereal mill into a metal foundry. As a special birthday present the current day company is giving itself an updated logo.

Along with the new logo comes a new tagline; Peugeot Motion & Emotion. The familiar Lion first emerged on Peugeot products in 1858 and, in the company’ own words, the new logo is “now simpler in design, more dynamic, with a new posture and fluidity.” The first car to wear the new badge will be the RCZ Coupé, due for release in a few months.

Take the jump to see Peugeot’s most recent logo compared to the new logo on the right. For more on Peugeot’s new direction, including more detailed discussion of the new logo, check out the SR1 Concept article.

Peugeot logo

Peugeot logo

(click on the image above for a 2000px version)