MINI v Porsche

MINI v Porsche

This is Jim McDowell, President of MINI USA and former Porsche employee. In the video after the jump Jim presents a challenge to Porsche by daring them to race a MINI. Part PR stunt, part madness but typical of the brash MINI marketing methods employed around the world since the car was launched in 2001.

MINI have proposed a date for the showdown of 21 June, so we don’t have long to wait and see what happens next. The cars to take part would be a MINI Cooper S and a Porsche 911. The track? Road Atlanta, a purpose-built 4km long track conveniently located near Porsche USA headquarters.

For their part Porsche seem interested with Steve Janisse, Porsche’s Media Relations Manager, saying, “Porsche has the most racing victories of any manufacturer out there – 28,000 and counting – maybe we should go for 28,001.”

More info available from facebook.com/MINIUSA.

[Source: Jalopnik via Kilometer Magazine]

MINI v Porsche