Hyundai v MINI

Hyundai v MINI

There’s big news for those who have been following the MINI USA challenge to race a Porsche 911. Like Porsche, you might have stopped worrying about the try hard Jim McDowell, even though there have been developments since our last update—including a Rocky IV spoof.

Back to that big news, well, the article title kind of gives it away I guess, but Hyundai have thrown their hat into the ring and have laid down a counter challenge to race MINI. After the break you can see the YouTube reply from the Korean upstarts who still have a lot to learn in Slick Marketing Presentations 101. (Although, the Hyundai Top Gear spoof was very well put together).

That said, in their 3.8 litre V6 Genesis Coupé, Hyundai might have already prepared a match for the best MINI can offer around Road Atlanta. It seems this desperate PR stunt originally launched by MINI won’t go away, so let’s wait and see what happens next…