Would you buy a new S3 if it was under $60K?
The new 8V Audi S3 Sportback is not too far away from finding its way to Australia. Officially, Audi has told us to expect a mid-60s starting price, but we’ve now heard from two different sources that the manufacturer’s list pricing for the S3 will be under $60,000 (either $59,900 or $59,990).
With stiff competition from the BMW M135i (
$68,900 see below) and the Mercedes-Benz A45 AMG ($74,900) the S3 probably needs to trump them on price to compensate for its lack of power; Australian spec S3s will have 206kW/380Nm, down 29kW/70Nm against the M135i and 59kW/70Nm compared with the A45 AMG.
Both the M135i and A45 AMG are reasonably well specced so Audi can’t just start low only to leave buyers to tick so many options boxes that any savings are lost.
Let’s assume, then, that the S3 will come with a similar level of standard equipment as its German rivals, at around
$9,000 $3,500 less than the Bimmer and $15,000 less than the Merc, would you be interested?
Note: BMW has dropped list pricing of the M135i to $64,900. No wonder we’re reading word of the S3 being priced from less than $60,000, Audi Australia has no choice. Mk7 Golf R pricing will be very interesting.