McLaren luanched its 2015 Formula 1 car overnight, the MP4-30. The biggest development, of course, is the use of the Honda RA615H Hybrid power unit.
McLaren-Honda, there’s a lot of great memories in those two names. Cigarette sponsorship gave those cars from the late 1980s and early 1990s an evocative red and white livery. The marketing spin says the 2015 livery is an “evolved colour scheme that firmly contextualises McLaren’s brand in the 21st century.”
We don’t like it at all.
McLaren had a great opportunity to really leverage of the enormous goodwill from its first partnership with Honda by creating a new and unique livery that not only looked great but also stood out on the grid.
Instead we get this bland half-arsed attempt to blend two looks that was never going to work.
Thankfully, the car itself looks okay, and that horrible nose from the MP4-29 has been removed. Fingers crossed for McLaren, for Honda and for everyone in Formula 1 that the MP4-30 has a great year ahead.
It’s great to have Honda back!
The other big move for McLaren is the return of Fernando Alonso. His first stint with the team was a bit of a disaster in terms of fitting in with the team’s strong personalities. Alonso is a damn good driver, let’s see if he’s a truly great driver.
Waiting for you after the break is a number of videos, more photos of the new car and a couple of press releases for you to download.
