Maybe Volkswagen read my little typography rant published to Instagram after my Autostadt visit back in April (see below). Maybe they didn’t, but what they have done is launch two new fonts to take the brand into the future.
Gone is the still very functional and successful VW Headline and VW Utopia fonts, in use since 1997, and in comes the new VW Head and VW Text fonts.
MetaDesign has been working with Volkswagen since 1994 and launched the old fonts back in the late 1990s and is also responsible for the new designs, which radiate “dynamism, modernity, and the human touch”.
You can compare the two above and below, with the old style on the left and the new world order displayed on the right.
What do you think? Do you even care? I certainly do and if it means that shitty “Auto” text on the light switch will be gone then I will be very pleased!
[Source: Car and Driver & MetaDesign | Thanks to Wayne for the tip]
