Highlights from McLaren Automotive launch

// Posted in McLaren

McLaren Automotive launch

If you haven’t read all 30,000+ words from the press release on the McLaren Automotive launch, and who could blame you, then you can watch a four and a half minute highlights package straight after the break. In fact, you’d probably be well advised to watch this, and if any of the MP4-12C‘s technology grabs your fancy you can refer back to the full press release and read some more detail.

For example, the Seamless Shift Gearbox uses a semi-pressed state to prime the transmission prior to its next change, in much the same way a digital SLR camera will auto focus with a light press of the shutter release. Then there’s Brake Steer technology. Not to mention the on-board diagnostics system that can contact McLaren headquarters as soon as a fault arises, and the list goes on.

McLaren has initial plans to set up a dealer network in 19 countries, including Australia. No official pricing on the company’s first model, the MP4-12C, has been announced yet, other than to say the twin-turbo 3.8 litre V8 powered coupé will be priced between £125,000-175,000 (AU$205,000–287,000). Similarly, no official performance figures have been declared, but during the launch Managing Director Antony Sherrif did reveal the 12C’s expected key performance data.

There is little doubt this latest development for the Woking-based company is the realisation of a life goal for Executive Chairman Ron Dennis. He uses the term “pure McLaren” quite a lot when describing the new venture. Dennis is one that often polarises opinion, but, like him or loathe him, you have to admire the drive and passion he has invested in creating Britain’s newest automotive manufacturer.

McLaren Automotive launch

McLaren Automotive launch

McLaren Automotive launch

McLaren Automotive launch

McLaren Automotive launch

McLaren Automotive launch

McLaren Automotive launch

McLaren Automotive launch

McLaren Automotive launch

McLaren Automotive launch

McLaren Automotive launch

McLAREN AUTOMOTIVE – THE MP4-12C

The McLaren MP4-12C goes on sale in spring 2011 from bespoke McLaren Automotive retailers in 19 countries across the globe. It sits in the market of ‘core’ sports cars that cost between £125,000 and £175,000 and will feature innovative technical and customer-focused engineering and design that will offer new levels of performance in its price bracket.

The 12C will be built initially at the award-winning Fosters+Partners-designed McLaren Technology Centre (MTC) in Woking, England. In spring 2011, the innovative combination of hand-built and ‘lean’ production processes will transfer to the new £40 million McLaren Production Centre next door to the MTC.

The McLaren Automotive retail network will be confirmed through the second half of 2010, along with pricing of the 12C and final performance figures for the car.