102EX displays spirit of electricity

Rolls-Royce is getting in on the electric vehicle lark with a new model called the 102EX, a Phantom-based concept which will debut at the upcoming Geneva Motor Show.

At the time of writing there are no plans for series production, according to Rolls, instead the 102EX will be sent on a world tour to gauge public reaction to the use of alternative technologies.

From the following press release, Torsten Müller-Ötvös, Rolls-Royce CEO, says, “We have engineered the world’s first battery electric vehicle for the ultra-luxury segment. With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.

“I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience.”

Further adding to the electric experience is a new website—www.electricluxury.com—designed to broaden public comment to the concept, as well as being a platform to deliver further news on the 102EX.

UPDATE 21 February: Video added at the start of this article.

Rolls Royce 102EX

Rolls Royce 102EX

Rolls Royce 102EX

Rolls-Royce Motor Cars confirms electric test vehicle project

Goodwood UK, 20 February 2011 – Rolls-Royce Motor Cars today confirmed the development of 102EX, a one-off, fully electric powered Phantom, to debut at the Geneva Motor Show on 1 March 2011. The car will tour during 2011, serving as a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world’s most discerning customers. With 102EX, also known as the Phantom Experimental Electric (EE), it is the company’s intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.

102EX will serve as a working test bed for a global tour that takes in Europe, the Middle East, Asia and North America. Through test drives, owners will be given the opportunity to experience an alternative drive-train technology and to feedback their experiences, thoughts and concerns directly to Rolls-Royce.

While there are no plans to develop a production version, as one of the company’s EX models it will serve to begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience.

These include the car’s ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions. But also to benchmark reliability and quality against customer expectations of the world’s pinnacle automotive brand.

“I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience,” added Müller-Ötvös. “It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”

In preparation for the Geneva debut, Rolls-Royce will launch the website www.electricluxury.com this week, a portal to fuel a wider global debate seeking views on the question of electric luxury from media, VIPs and stakeholders. The site will also deliver regular updates of the car’s progress while on tour.

Full technical specifications for 102EX, as well as images and b-roll will be published at 00:01 GMT on 1 March 2011.