Hanging on in quiet desperation is the English way

Land Rover DC100 Concept

Land Rover we demand you put a stop to this nonsense! Please, for the sake of all that is holy and decent.

Don’t stop making the Defender. And, under no circumstances replace it with this 21st century iTrash™ you have labelled the DC100 Concept.

Land Rover say this concept is a “modern interpretation of the iconic Land Rover Defender”. What! Modern and Defender are two words that should never be used in the same sentence.

It’s just not cricket. It’s definitely not the English way. And, most of all, it’s just not bloody right.

Alas, the evilness now in command at Land Rover headquarters have confirmed a “new” Defender will be launched in 2015. Hanging on in quiet desperation appears to be all we have left.

Don’t do it!

Land Rover DC100 Concept

Land Rover confirms all-new Defender Concept for Frankfurt Motor Show

  • Land Rover DC100 investigates the potential future direction of the iconic Defender
  • Demonstrates the future of Land Rover capability and versatility
  • Functional and purposeful design delivered by Land Rover design team, led by Gerry McGovern
  • Land Rover confirms its intention to launch a new Defender in 2015

The Land Rover DC100, a modern interpretation of the iconic Land Rover Defender will make its debut at the 2011 Frankfurt Motor Show.

Land Rover also confirms today, that production of a new Defender is intended for 2015.

Commenting on the Land Rover DC100 concept car, Gerry McGovern, Director of Design, Land Rover said: “Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.”

John Edwards, Global Brand Director, Land Rover added:”Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market.

We plan to engage with existing and potential customers to help us finalise the details of the new vehicle. One thing’s for sure, it’s going to be an exciting journey, and we can’t wait to get going.”

The Land Rover DC100 concept builds upon the essential elements of the car’s character and allows Land Rover to open the debate and inspire people to dream about the Defenders of the future. The next chapter in the Defender story will unfold at 09:15 hrs (CET) on September 13, 2011 at the Frankfurt Motor Show.