Datsun Nissan

The Datto is back!

Datsun 1200 ute

Carlos Ghosn, Nissan CEO, has announced they will be reviving the Datsun brand for use in new growth markets. From 2014 you’ll be able to buy a Datsun in India, Indonesia and Russia.

We reckon this is pretty good news, although bemoan the fact that a new 21st century logo has been created for the relaunch. The retro Datsun logo would be a welcome relief in a sea of slick corporate design.

To celebrate Datsun’s return we found this great brochure cover of the classic Datto 1200 ute, check out the uncropped version after the break.

[Source: Nissan | Pic: hugo90]

Datsun 1200 ute


Datsun logo

Nissan CEO expects strong growth in Indonesian auto market

– Carlos Ghosn details Indonesian investment and the launch of Datsun –

  • Production capacity to grow to 250,000 by 2014
  • 33 billion Japanese yen investment
  • Nissan strongly supports Indonesia’s green car program
  • Return of the Datsun brand

JAKARTA (20 March 2012) — Nissan Motor Co., Ltd. today announced measures to strengthen its production base and sales presence in Indonesia. Total capacity will increase to 250,000 annually by 2014, with the workforce expanding to 3,300, and sales outlets are planned to increase to 150 by 2015.

On March 19, CEO Carlos Ghosn met Indonesia president Susilo Bambang Yudhoyono and reiterated Nissan’s commitment to the nation’s motorization.

“Nissan is bringing new jobs and new vehicles to Indonesia,” said Ghosn. “We are going to expand our production capability and offer a new and exciting product line here.”

The new plan announced today will make Nissan’s Cikampek site, located 80 kilometers outside of Jakarta, one of the largest production facilities in the ASEAN region for Nissan.

In 2011, 890,000 vehicles were sold in Indonesia, for the first time making the nation ASEAN’s largest car market. Nissan is in line to achieve its sales objectives of 60,000 units for fiscal year 2011. Indonesia total industry volume is estimated to increase nearly double by 2017 compared to 2010, largely driven by the introduction of the Green Car program now being drafted by the Indonesian government. Nissan strongly supports the program and looks forward to its speedy ratification.

While talking to the media, Ghosn announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti. Datsun will provide sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan’s DNA. Datsun vehicles will start sales in India, Indonesia, and Russia from 2014.

4 replies on “The Datto is back!”

Either there’s a steel pole under that ute keeping it level or that huge tyre is made from Marshmallow 😉

Strange that one of the strongest parts of the old brand recognition, the red on blue of the hamburger logo didn’t make it through the modernisation process. A big floor in the branding if you ask me.

That’s strange, I was under the impression that Datsun’s were still churning out those Skyline GTR thingamebobs… *ducks for cover*

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