BMW previews its Frankfurt Motor Show stand

BMW IAA preview

The i8 hybrid sportscar will be one of the stars on the BMW stand at the Frankfurt Motor Show. And at 11,000m2 it’s going to be some stand!

BMW has set up a dedicated blog to bring us closer to the creation of their mega display, including a number of pictures of the build. Construction of the stand began back in July and has involved over 350 people.

Wolfram Greiner, manager for BMW Group trade fair presentations, tells us more:

After the round track in 2009 and 2011, we decided to take the presentation to a new level with our the concept of “infinite driving pleasure” as a figure 8 or lemniscate. With this track form we create a direct experience of the products on the 70-meter long straight at the visitor’s platform. In doing so, two stages emerge. A large stage for emotional images and the so-called BMW i lounge in which innovations and functions of the BMW i vehicles will be presented in a moderated format. In addition, our new BMW product geniuses are a novel new way to present the vehicles in a completely new way, the focus this time being on our BMW i Series.

[Source: IAA blog]