This video from BMW has very little to do with cars and everything to do with guitars. Sure, there’s an M badge to try and make it relevant and, yes, this guitar was made to celebrate the 40th anniversary of BMW M GmbH, but mostly it’s just cool seeing a guitar being crafted before your eyes.
If you need to know about the back story, here’s the deal:
To celebrate the 40th anniversary of BMW M, Maton Guitars and BMW have joined forces to create a custom limited-edition Maton electric guitar.
The guitar is based on the BB1200 (semi-hollowbody, double cut-away) and constructed with Queensland maple. The colour is a custom pearl based on BMW Singapore Grey that the BMW M6 Convertible is finished in.
[Thanks to John for the tip]
2 replies on “Cars need guitars”
The problem with novelty items is that they are high on novelty and low on function. No musician who actually plays a guitar will ever buy one of these. Gimmick, naff and a waste of a Maton.
Love the old school Hoodoo Gurus reference!
I agree with Steve this is a daft idea. Although quite interesting seeing the guitar get built.