Alfa Romeo updates its logo

New Alfa Romeo logo

Old Alfa Romeo logos

Updated, modernised and refreshed, take a closer look at the new Alfa Romeo logo. This new 2015 version will soon be emblazoned on the famous Alfa grille of all new models. The older versions of the logo below show you how the logo has changed over the years.

For more on the logo and the history of Alfa Romeo check out this blog originally published by automotive journalism student Barry Hartley.

The new Alfa Romeo logo

24 June 2015. Alfa Romeo Giulia perfectly embodies the brand’s new paradigm remaining loyal to its century-long tradition: not by chance, only who has a great past can face the challenges of the future. The respect for the brand’s proud history is demonstrated also by the original badge – designed by Robilant Associati – that the new model will show to the world for the first time: the emblem has been renewed and modernised on the outside while, the distinctive shape and style elements which have made it an admired symbol the World over remain untouched.