BRZ is RAW Subaru

// Posted in Subaru

Subaru BRZ

When Subaru Australia announced they would bring the BRZ sports coupé to market we wondered how this would affect their advertising campaigns, which had hitherto drawn heavily on Subaru’s exclusive all-wheel drive product range. Now we know and it seems Subaru would have us believe that rear-wheel drive equals raw.

Overall it’s not a bad effort, although some will question the reliance on WRC footage, given Subaru withdrew from the sport a few years ago now. And we still prefer the ad from Subaru Canada.

Decide for yourself by watching the ad after the break.