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BMW Australia heavily discounts M3/M4 LCI models

BMW M4

BMW Australia is now taking orders for M3 and M4 LCI (life-cycle impulse) models and has taken the knife to pricing, while adding additional standard features as well.

When originally launched down under list pricing for the F80 M3 was $156,900 and the F82 M4 was priced from $166,900. Those prices have now been reduced to $139,900 and $149,900 respectively. Meanwhile, the M4 convertible has also been discounted to $161,900.

Additional standard equipment includes items such as head-up display, adaptive LED headlights, internet connectivity, tyre pressure monitor, full leather merino upholstery and more.

Shawn Ticehurst, BMW Group Australia Head of Product and Market Planning, is very happy with this news.

“More value, more technology and more refinement. That is what we are delivering with this update to the BMW M3 and BMW M4,” Ticehurst said.

“The growth of the BMW M range has been a fantastic success story for our brand, particularly in 2015. And over the first seven months of this year, we have already surpassed our total sales result for 2014.”

We wonder how happy those buyers will be who paid an extra 15-large for lesser equipped M3s and M4s?

Funnily enough, the M3 and M4 are now priced just below the Mercedes-Benz AMG C63 range.

The facelifted models will be on sale locally from October. There’s more detail below.

BMW M3

Revised pricing and extended specification for new BMW M3 and updated BMW M4

  • New BMW M3 Sedan featuring life cycle update starts from $139,900*
  • Features newly designed full-LED front and rear lights and precise, quality-feel chrome highlights for the interior
  • BMW M4 Coupe is available from $149,900*. BMW M4 Convertible is available from $161,900*
  • Boosted list of standard equipment heightens levels of comfort, luxury and technology:
  • Tyre Pressure Monitor
  • Head-Up Display
  • Lane Change Warning
  • Driving Assistant
  • Adaptive LED Headlights
  • ConnectedDrive Freedom
  • Internet
  • Full Leather Merino upholstery, including instrument panel and glove compartment
  • BMW Individual Extended Leather Trim Merino (no-cost option)
  • BMW Individual Instrument Panel Finished in Leather (no-cost option)
  • Available from July production

BMW launches M assault with new BMW M3 and updated BMW M4

29 July 2015 – BMW Group Australia has confirmed pricing and specification for the new BMW M3 ahead of its Australian launch during the fourth quarter of this year.

Starting from $139,900*, the new BMW M3 shares design revisions common to the updated BMW 3 Series range, and also receives a substantial boost in base equipment, with the inclusion of a host of visual refinements and innovative driver assistance systems.

Repositioned in-line with its four-door compatriot, the specification and pricing changes will also extend to the BMW M4 Coupe and Convertible, which now start from $149,900* and $161,900* respectively.

With a 4.1 second 0-100km/h sprint time and a power to weight ratio of 4.9 kg/kW (BMW M3) and 4.8 kg/kW (BMW M4) respectively, the BMW M3 and its two-door sibling, the BMW M4 Coupe are among the performance heroes of the BMW M range.

Generating 317kW of power and an impressive 550Nm of torque, the six-cylinder, three-litre, BMW M TwinPower Turbo engine delivers responsiveness across a broad rev band from 1,850 rpm to 5,500 rpm, allowing the cars to slingshot from 80-120km/h in just 3.5 seconds.

The BMW M4 Convertible retains the spritely character of its hard-top compatriot, taking just 4.4 seconds to reach 100km/h from a standing start with the standard seven-speed M Double-Clutch Transmission.

BMW Group Australia Head of Product and Market Planning, Shawn Ticehurst, said the updated range would heighten the appeal of the BMW M3 and M4 range, merging premium ideals with an immersive driving experience.

“More value, more technology and more refinement. That is what we are delivering with this update to the BMW M3 and BMW M4,” Ticehurst said.

“The BMW M3 and BMW M4 are expressions of motorsport-inspired technology and innovation, and have attained iconic status. These changes will only broaden that appeal.

“The growth of the BMW M range has been a fantastic success story for our brand, particularly in 2015. And over the first seven months of this year, we have already surpassed our total sales result for 2014.”

Among the visual changes to the BMW M3 are the addition of full-LED rear taillights in the brand’s classic L-configuration, Adaptive LED headlights, twin-round LED daytime running lights and a light bar connecting the front headlights to the kidney grille.

The interior’s premium appeal is enhanced by the addition of chrome highlights, leather instrument panels, door rails and glove compartment, and ambient surround illumination of the centre stack.

Specification is updated across the entire BMW M3 and M4 range, highlighted by the inclusion of fully Adaptive LED Headlights, while the models also receive full leather merino upholstery, including the instrument panel.

BMW Individual Extended Leather Trim in Merino, and BMW Individual Instrument Panel finished in leather are also available as no-cost options.

Driving Assistant, including Approach Control Warning, Lane Departure Warning, pedestrian warning and light city braking function, leads the ground breaking BMW technologies now standard, while Head-Up Display, Lane Change Warning and Tyre Pressure Monitor also feature among base equipment offerings.

Connectivity is boosted with the addition of ConnectedDrive Freedom, offering users access to ConnectedDrive Services, Remote Services, Real Time Traffic Information and Concierge Services.

Remote Services, providing for the remote locking and unlocking of the car, operation of ventilation control, headlight flash, Google local search with send-to-car function and vehicle finder using a smart phone, are another key feature of ConnectedDrive Freedom. A one-year internet subscription is also included.

BMW ConnectedDrive TeleServices automatically transmits any vehicle maintenance requirements to the customer’s preferred authorised BMW servicing dealer. This information is used by the dealership to pre-determine any maintenance or repair work required so the appropriate arrangements can be made.

In addition, BMW service and selected maintenance costs can now be covered by a single, one-off advance payment with BMW Service Inclusive (BSI). BSI offers two packages: BMW Service Inclusive Basic provides scheduled servicing cover, while BMW Service Inclusive Plus combines scheduled servicing and selected maintenance items. Based on individual lifestyle needs, a year range and kilometre option is selected, starting from three years/60,000kms. The BSI plan provides a long-term solution enabling cover to be extended and transferred to future vehicle owners before expiry.

BMW M3 and M4 Australian Pricing and additional standard features*:

  • M3 Sedan: $139,900
  • M4 Coupe: $149,900
  • M4 Convertible: $161,900
  • Tyre Pressure Monitor
  • Head-Up Display
  • Lane Change Warning
  • Driving Assistant
  • Adaptive LED Headlights
  • ConnectedDrive Freedom
  • Internet
  • Full Leather Merino upholstery, including instrument panel and glove compartment
  • BMW Individual Extended Leather Trim Merino (no-cost option)
  • BMW Individual Instrument Panel Finished in Leather (no-cost option)

* Manufacturer’s Recommended List Price is shown and includes GST and Luxury Car Tax (LCT) – if applicable, but excludes dealer charges, stamp duty, statutory charges and on-road charges, which are additional and vary between dealers and States/Territories. Customers are advised to contact their nearest BMW dealer for all pricing inquiries.

8 replies on “BMW Australia heavily discounts M3/M4 LCI models”

Not surprising really. There are a lot of heavily discounted “demonstrators” on the lots with minimal kms on them, which is usually the way they discount. I think they had to do this to match the C63. as way points out, this will make the pricing of the M2 interesting

Flow on effects for, RS4/5, RCF and as mentioned the upcoming M2. May even put pressure on the high end 2/4 series cars too. Bring it on I say.

Hmm Ruby Black M3 with ceramics hmmmmm

BMW Australia know how to play the game. They have been ripping off Australians for years.

Jesus. You guys are harsh. Looking at sales over the last year, that the market is quite happy paying what they’re charging. I would suggest if you own shares in Lend Lease, Wesfarmers or David Jones, you’re quite content with them ‘ripping off’ their customers to improve profitability.

I bought a new m4 in April, fully optioned out was 198k, now it’s been discounted to 149k for the same car, all options included. The model is not even a year old and they are doing an update. Thanks BMW, never again.. Ultimate scum act to its customers, price gouging at it finest.. Don’t buy a new BMW ever,

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