Red Bull Racing confirms Infiniti deal

Red Bull Racing RB7 preview

Red Bull Racing has today confirmed a two-year sponsorship deal with Infiniti. However, it won’t quite be implemented as first reported yesterday. That is, it is a pure sponsorship and technical agreement deal only, the RB7 will still use Renault branded engines and feature Renault branding on the car as well.

So, as well as a Lotus Renault on the F1 grid in 2011 we now have an Infiniti Renault, of sorts. Confusing, hey.

A statement on the Red Bull Racing website reads, in part, “As part of the agreement, Infiniti will have high-profile branding on the car, drivers’ clothing and team kit and equipment. Infiniti will also work with Renault to forge future technical collaboration with us. The team will continue to use Renault F1 engines in 2011 and 2012.”

While Andy Palmer, senior-vice president at Infiniti, explains the worldwide reach of F1 was key to this deal, “Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range. Given these twin ambitions, it is clear Formula One offers us an unrivalled global communications platform, complementing Infiniti’s ethos of Inspired Performance. We are excited to have the opportunity to enter Formula One together with a world-class team like Red Bull Racing Renault.”

[Source: Red Bull Racing]