BMW “M2” speculation increases following trademark application

BMW 1M Coupe

1additcs brings word building the case which suggests the next-gen 1 Series Coupé and Convertible will be badged as a 2 Series. In both Germany and the US, BMW has filed a trademark application for the “M2” wordmark.

That doesn’t confirm plans for such a model will exist, of course, but it does at least tell us that BMW is thinking about it. Oddly, though, you’d expect BMW to have already filed away any number of M-related wordmarks, if only to protect their hard-earned brand awareness.

[Source: 1addicts]

4 replies on “BMW “M2” speculation increases following trademark application”

I can see some frantic moments in Munich when they realised they had not already got worldwide copyright of every possible combination of M and numbers. Not happy Jan (or insert whatever name of the German corporate lawyer you like)

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