You’re looking at a teaser for “the world’s first super-SUV”, otherwise known as the Eterniti Hemera. Are you excited? Well, if you’re in the market for an SUV with a “limousine-like rear cabin”, complete with iPads, and “4×4 ruggedness” with “dynamic performance” then you should be.
At least that’s what the press guff tells us. Not much in terms of real detail is given away, but we do get an inkling that this new Eterniti outfit will be little more than a custom shop with a prestigious London address.
Perhaps that’s selling them a little short, but they say they aim to cater to buyers in “global wealth centres” who want more luxury, more personalisation and more exclusivity. They will start the process of achieving this by repackaging “the latest generation of the best large SUV platform available.”
Hemera is the Greek goddess of daytime, if you care about those sorts of things. As sure as night turns into day there will always be someone trying to part a fool and his money. The Hemera might turn out to be one of the coolest things ever made or it could be a total embarrassment for its backers. What’s your money on?
Eterniti Hemera – The Worldâ€™s First Super-SUV
- Eterniti Motors, Stand A80, Hall 6.1
Eterniti Motors, the recently announced new British car company, will make its public debut at the Frankfurt International Motor Show (IAA) on 13 September.
Eterniti is an independent, boutique British luxury carmaker, uniquely based in London. The company aims to satisfy a growing demand for additional luxury, personalised specifications and exclusivity among car buyers, particularly in major cities and global wealth centres.
The companyâ€™s first car will reflect this. The Hemera will be the worldâ€™s first Super-SUV, providing new levels of luxury, space and performance in an SUV to create a new niche. It will feature a limousine-like rear cabin, including twin reclining seats, iPads and a drinks chiller, giving customers the option of being chauffeured as well as driving. But with compact dimensions, 4×4 ruggedness and dynamic performance, it is also both practical and retains driver appeal.
The Hemera will be shown in Frankfurt as a prototype, with production and deliveries to start in 2012. It is based on the latest generation of the best large SUV platform available, which will undergo a chassis-up rebuild, with a new, repackaged interior, carbon-composite body panels and additional performance.
Eterniti is backed by a group of international investors and has been established by people who have a passion for cars. The team has extensive experience in retailing some of the most prestigious British and European luxury and high-performance car brands, in markets from the UK to Asia-Pacific. It has further experience in the development and manufacture of high-end components and motor sport.
The engineering team is led by Alastair Macqueen, who was responsible for the development of the Jaguar XJ220 supercar to production and has won the Le Mans 24-Hour race with both Jaguar and Bentley. Eterniti also has its very own F1 driver, Johnny Herbert, like Macqueen victorious at Le Mans but in addition a winner of three Grands Prix during a 10-year Formula 1 career. Johnny will have an active involvement in developing Eterniti vehicles as well as serving as an ambassador for the brand.
Eterniti is establishing a London hub featuring a showroom, car build and service centre, and a separate atelier where customers can discuss their requirements and create a bespoke specification for their cars, which will be hand-built on site by British craftsmen and technicians. The London facilities will open later this year, with further showrooms in key international cities to follow from 2012.
More information will be made available at the IAA. Eternitiâ€™s press conference will take place at the Eterniti stand at 14.15 on 13 September.