Drive.com.au brings word that Porsche Cars Australia has taken its red pen out and slashed prices across the board. For an entry level Boxster you will soon save $5500 off the old retail list price, while at the upper end, a rather large $36,300 has been trimmed from the 911 Carrera 4 Cabriolet.
This action has been taken because, according to Bernhard Maier, board member responsible for sales and marketing, “We had an issue with the pricing strategy of Porsche in Australia.
“Our competitors, some of them have repositioned their brands or products and repositioned their prices accordingly.â€
The thing is, the current range of Porsche models haven’t been selling at their list prices. Discounts have been given by Porsche dealers in order to secure sales. That’s business and pretty standard fare in the car game.
Now, though, the question remains, will Porsche continue to discount over and above the new pricing regime, which takes effect on 1 June, or have they merely made the former real world discounted pricing official?
Time will tell, and we suspect with over a month to go until the new pricing takes place that many Porsche dealers will have time to ponder that thought. Why would you buy a Porsche now, before the cheaper pricing kicks in? Unless the new officially cheaper prices are offered to customers now, unofficially, of course.
And let’s not really address the price disparity between the cost of a Porsche in Australia compared with many other markets. Especially the United States, where a base spec 911 can be had for almost $20,000 less than you’re expected to pay for a base spec Boxster in Australia.
This has been feebly defended by Maier who stated, “We have to deal with different currencies, we have to stabilise the currencies. This we can’t change day after day.â€
[Source: Drive.com.au]
4 replies on “Porsche Australia slashes prices, or does it?”
They have moved pricing already. Saturday’s best price on a very low k demo car found that there was only $2k discount available off the advertised price. Yesterday the same car dropped $10k in the advertised price.
A dealer mentioned to me late yesterday that he had a bad day, picture the person who took delivery of their C4S last week to find out the RRP dropped ~$40,000 overnight, 3 days after delivery. There would be many in this position I am sure.
These sort of “adjustments” will hurt initially but in the long run consumers in Aus will win, marginally. Resale on your new porsche has taken a big hit too, I’m sure, sobering.
Maier who stated, “We have to deal with different currencies, we have to stabilise the currencies. This we can’t change day after day.â€
Someone needs to educate this douche bag and tell him the Australian dollar hasn’t been above the US dollar for days, its been F’N years!!!
What that crack head should of said was “Vee like to rip off Ostrealian customers muahahaha”.
Wish I had 5 minutes in the cage with this pompous pr@#k to give him a nice old re-education on not lying to people.
And what’s the bet the options are still just as ludicrously priced?
Oh they certainly get your prices up! That’s a pretty big difference compared to what we have over in United States. But seeing that some movement towards the lowered pricing has happened, hope the currency exchange rates also go lower and allow you guys for a better motoring experience.