Super Bowl XLVIII ad watch

Volkswagen Super Bowl XLVII TVC

In case you’ve missed it there’s a big game of football on tonight. And we don’t mean the Man City v Chelsea game either. It’s American football and, of course, it’s the Super Bowl.

That means all the big wig advertising agencies have been locked away in rooms for months trying to come up with something clever and memorable. We’ve taken a look at the motoring-related TVCs and we’re sorry to say the standards from the big auto makers has slipped.

Most of these ads are pretty lame. Subaru should just be embarrassed. Audi, Kia and Volkswagen can perhaps keep their heads above water for producing moderately entertaining ads, but the rest are just shit.