It can wait

It can wait campaign, AT&T

US telecommunications provider has been running the “It can wait” campaign for five years. When the campaign first began it focused on the lives of real people affected by accidents caused while texting and driving.

To mark the campaign’s fifth anniversary AT&T has launched this long-form ad that is expertly filmed and reinforces the original message.

[Via: Creativity Online | Thanks to Stu for the tip]