Goodnight and good luck

This is the latest campaign from Audi of America to stick it to its more established rivals. This time, they’re taking on the grand daddy of all luxury saloons, the Mercedes-Benz S Class. Sure enough, the ad is well executed, but is the concept right? Is the latest A8 the right car, at the right time to tackle the mighty S Class head on?

Check out the ad and let us know what you think.


Bugatti planning A8 derived saloon

Bugatti Galibier Concept

Reports from Germany suggest Bugatti will end its sportscar production in favour of a return to luxury saloons. It is understood the next Bugatti creation will be based on the Audi A8 and should come to life in 2014.

At last year’s Geneva Motor Show Bugatti presented the Galibier Concept (pictured above). The Galibier is the most recent four-door saloon from the famous marque and no doubt gives us an idea as to what Bugatti has in mind.

While the all-conquering Veyron has a projected production run of just 300, it is expected the company’s next foray will result in much higher numbers.

[Source: Spiegel Online | translated]