One of the biggest issues we all face as road users is the ability to self-critique. We all think we’re good drivers. So, perhaps, when we see a road safety campaign we might think to ourselves, “Yeah, but I’m a good driver so that message doesn’t relate to me.”
Hopefully, you do have the willingness to assess and modify your own behaviour, when required, while sharing the road. But, if you’re unable to see the mistakes you might make, maybe it’ll be easier for you to turn the tables and think about the mistakes other people might make.
What if two people, about to meet at an intersection, do one thing each, which in isolation is not so bad, but could combine with dramatic results?
This new road safety campaign for the New Zealand Transport Agency shows what could happen next:
No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.
[Thanks to Matt for the tip]
10 replies on “VIDEO: Other people make mistakes”
Chilling.
Very effective ad.
A much more compelling argument than the BS “every 5km/h doubles your risk” campaign.
Better than any ad we have in Australia that’s for sure.
So well done
Excellent Ad, I think I might have even seen this on Australian TV? Do I think about it while driving, or has it changed the way I drive, sadly no.
One of the road safety Ads that has always stuck with me though is the micro-sleep one. I always think about that when driving tired.
NZ nailing road safety yet again.
The YouTube clip is on its way to 3 million views!
Last year David Coulthard made a good ad on country driving:
http://www.youtube.com/watch?v=u5Ikafg1Sk4
Over 7.5 million views now.