Rolls-Royce is bucking the trend of financial disaster in this carpocalypse now era. Yesterday, the Goodwood based company proudly announced a 20 per cent growth in sales during 2008. Last year 1212 Rollers found new homes, up from 1010 in 2007. That marks their fifth consecutive year of increasing sales.
“This is a tremendous result and particularly gratifying considering the challenging economic environment manufacturers faced in the second half of 2008,” said Tom Purves, Chief Executive Officer, Rolls-Royce Motor Cars. “Once again much of this success lies with the highly skilled and dedicated workforce that we have at Goodwood”.
Given the gravity of the financial meltdown in the United States some may be surprised to learn that almost 40 per cent of Rolls-Royce deliveries headed Stateside. Northern Europe and the Middle East also saw big spikes on 2007 figures, up 95% and 48% respectively. Even Australia did its part in boosting BMW’s balance sheet in the RR column, with sales also growing here.
It will come as no surprise that the most successful Rolls-Royce dealer worldwide is in Abu Dhabi. While Beijing, Beverly Hills, Dubai and London rounded out the top five.
Can sales continue to grow for a sixth consecutive year? I can’t imagine the chaps at Goodwood are banking on that. However, preparations are underway for the introduction of a brand new model series, currently named RR4, due later this year (design sketch images below).
ROLLS-ROYCE ACHIEVES RECORD RESULT
Rolls-Royce Motor Cars has seen its 2008 sales increase by 20 per cent. Last year the luxury car manufacturer retailed 1212 cars compared to 1010 the previous year. This marks the fifth consecutive annual sales increase since the company was launched in 2003.
There was strong demand across the Phantom range. However the continued popularity of the four-door versions was evident with the Phantom saloon and Extended Wheelbase models accounting for more than half of all sales. Continued interest in the Phantom Drophead Coupé and, in particular, the introduction of the Phantom Coupé in the summer of 2008 saw Rolls-Royce attract new buyers, boosting retails to record levels.
“This is a tremendous result and particularly gratifying considering the challenging economic environment manufacturers faced in the second half of 2008,” said Tom Purves, Chief Executive Officer. “Once again much of this success lies with the highly skilled and dedicated workforce that we have at Goodwood”.
North America remained the biggest single market for Rolls-Royce in 2008, accounting for 38 per cent of sales. Exceptional performances were seen in Northern Europe and in the Middle East which grew by around 95 and 48 per cent respectively. The Asia Pacific region saw continued sales growth in markets such as Australia, China, India and Singapore.
Looking ahead, preparations are now fully underway to ready the company for the introduction of a brand new model series, currently named RR4, due later this year.