What kind of driver are you raising?

TAC parental role modelling TVC

The Victorian Government’s Transport Accident Commission (TAC) first made its name in the 1980s and 90s with shocking and confronting television commercials. Here’s a more subtle response alerting us to the example we set for children.

From the YouTube description:

The truth is that your kids learn more from your behaviour than you think they do.

Positive role modelling by parents of 5-12 year olds has the potential to have a huge influence on their child’s future driving behaviour.

The TAC has used this key piece of research to develop this, our latest campaign and the next stage of our long-term Parents and Road Safety Strategy. The goal of the strategy is to reduce road trauma for young drivers in their first months of solo driving and beyond.

Instilling safe driving behaviors and attitudes from a young age is key to achieving this goal.

You can watch the ad below.