Audi launched its new A1 model at the Australian International Motor Show. They say it is the next big thing. Small in size, big on features is the theory. Does the A1 deliver on its promise? We’ll need a drive before we can give a definitive answer on that, but after putting our grubby little fingers all over the car we can at least tell you what it’s like from a visual point of view.
Outside, the look is definitely Audi and the result is mostly a success. Maybe the lower lip on the lower hatch where it meets the rear window is a bit too chunky, but that’s being very picky. Overall the A1 creates a pleasing mix of fun and sophistication.
Inside, the A1 is a real success. While the new Volkswagen Polo has improved its interior look and finish taking it to an all new level, the Audi A1 raises the bar further still. The hideaway Nav screen is a nice feature. It brings a welcome level of luxury to the small car segment. The only negative, though, is the resolution of the screen lacks detail compared to the system used in the current A3 range, for example. First impressions of the seats are very positive. They get the right blend of support and comfort and feel the equal, at least, of far more expensive cars.
At launch Audi will offer two trim levels, both powered by a 90kW 1.4 TFSI engine. The Attraction, with 6 speed manual, is priced from $29,900, while the Ambition starts at $32,650. Add $2,350 to both if you want a 7-speed S tronic (double clutch gearbox).
Deliveries of the A1 will start early next year. More details from Audi when they come to hand.
