McLaren’s marketing dept must smoke cones

Robert Hardman, Daily Mail journo

“Just press a button and KAPOW! At 217mph, it’s the nippiest road car in the world…”

The nippiest road car in the world! What is this shit?

That’s how Robert Hardman introduced the McLaren P1 to his Daily Mail readers. Yes, we’re asking the same question: WTF is Robert Hardman? And why on earth did McLaren pick him as one of the very lucky few to be given an early drive of the company’s latest hypercar?

Hardman’s specialty subject appears to be the Royal family. And from where we sit giving him the keys to the P1 is a right royal cock up by McLaren.

His article is written for people who would struggle to point out the difference between a wheel and a tyre and pretty much trivialises the P1 as some sort of gimmick rather than the masterstroke of engineering it should be aspiring to be labelled.

We get that a new audience is probably reading about a car they will have forgotten all about by the morning, but so what. Does McLaren really want or need Daily Mail readers to give a toss about the P1?

Add this to the bizarre handling of the P1’s Nürburgring secret-but-it’s-a-record-we-promise lap time and you have start asking what is in the water at the McLaren Technology Centre.

[Source: Mail Online]


McLaren P1 breaks Nürburgring record. Honest!

McLaren P1

Remember last month when we reported a rumour the McLaren P1 had lapped the Nürburgring in 6 minutes 47 seconds? Well, it’s true. We promise. And here’s the video and press statement from McLaren to prove it:


Ahh, you can’t see it either? Well that’s because after two highly visible appearances at the Ring with the P1 hypercar in full view of spy photographers and McLaren’s own film crew on site they’re giving us… nothing.

Evo magazine thought they were getting the scoop. Editor Nick Trott was invited along to the Nürburgring during McLaren’s last visit and was hoping to emblazon the cover of his latest issue with a beautiful set of numbers, sure to boost sales and egos alike. But that didn’t happen.

Now, of all times, McLaren has stepped on its high horse and is preaching that chasing new records at the Ring is dangerous. In his editorial for Evo, Nick Trott explains:

When we began negotiations with McLaren about joining the P1 test team at the Ring, it was expected that the ultimate lap time would be achieved and revealed in time for this issue. At the last minute, I got a text from McLaren that read: ‘I have a conclusion on the Ring question. And not sure if you’re going to like it.’ A few minutes later, I was on the phone to Woking.

During the conversation that followed, it was explained that (spoiler alert!) the P1’s lap time would never be revealed and that the official line was that McLaren ‘had achieved its objective of a sub-seven minute lap of the Nordschleife’. My first feeling was disappointment because I’m sure many of you will be expecting the time, and we can’t give it, but my second feeling was relief. Here’s why…

I couldn’t give a monkey’s about the cult of the Nordschleife lap time. Never have. The chase for a notable lap time has become a form of motorsport in itself, but a motorsport without a governing body, without appropriate safety measures, without independent adjudicators, and a motorsport that is governed by the ‘competitors’ themselves. The result is a pissing contest, a trivialising of the Ring’s history and a chase for lap times that puts lives at risk.

And for what? A marketing message? Well, this week you’re able to find out what two prominent supercar customers think of the ‘allure’ of the Nürburgring lap time and the (lack of) effect it has when signing a cheque for the best part of £1million.

Aww, isn’t that cute, McLaren’s gone all shy, despite all those alluring smiles and incessant teasing it turns out they don’t want really want to measure up and get their dick out with Porsche after all.

So, after Ron Dennis’ bold claim in Geneva this year that the P1 would break the 7-minute barrier around the Nordschleife and take all records with it, the only evidence we have are a few hollow words. Not bold, confident actions, just a few meek words. Even Porsche, who rarely posts videos to support its claimed lap times, felt we deserved to see the 918 tackle the Ring from go to woah.

Yep, we’re disappointed in McLaren too.

[Sources: Jalopnik, Pistonheads, Bridge to Gantry, McLaren life]


Rumour: McLaren P1 laps Nürburgring in 6:47

McLaren P1

As you know the McLaren P1 has been sighted at the Nürburgring recently. And earlier this week performance figures for the hybrid hypercar were confirmed, with one notable omission: it’s Nordschleife lap time.

A new spy video (see below) alleges the P1 has lapped the Nürburgring in 6 minutes 47 seconds. We’re not taking that as gospel until McLaren themselves make an official statement, but we do concede such a time from the 908hp petrol-electric weapon is feasible.

A 6:47 lap time would undercut the road-ready Porsche 918 by 10 seconds and matches the track-only Pagani Zonda R.

Watching the tail end of this video also gives some idea as to what an annoyance amateur spy photographers must be at times for manufacturers going about their daily work.


McLaren confirms P1 performance figures

McLaren P1

The first McLaren P1 was driven away by its proud owner at the end of September. Now, McLaren figures it’s time to publish the claimed performance stats for its latest and greatest hybrid hypercar.

If they chose, instead of a heap of numbers, McLaren could have simply said, “It’s bloody fast!”

Try these numbers on for size: the standing quarter mile is done in just 9.8 seconds and the P1 crosses the line at a staggering 245km/h. The 100km/h dash is dispensed with in a paltry 2.8 seconds, 200km/h in 6.8 seconds and 300 clicks will whiz by in 16.5 seconds—that’s 5.5 seconds faster than the legendary McLaren F1 road car.

When you’ve got 903hp to play with you may as well use it!

Production of the P1 will eventually max out at one car per day and the last of the 375 brutal sounding hypercars is scheduled to depart the McLaren Technology Centre in the middle of 2015.

The P1 looks like it will redefine a whole bunch of numbers. Although, given the recent sightings, a Nürburgring lap time is conspicuous by its absence in the press release below. Saving it for later, or is it not quite as quick as the Porsche 918?


McLaren P1 returns to chase Nürburgring glory

McLaren P1

McLaren is chasing lap record glory at the Nürburgring, with this P1 hypercar seen in full attack mode on the Nordschleife on Wednesday.

In early September a rumoured lap time of 7:04 was posted by the hybrid McLaren. Even if true, for two reasons, it’s not fast enough. Firstly, Ron Dennis has said the P1 will break the 7-minute barrier at the famous track. And secondly, Porsche has since published video of its 918 lapping the Ring in 6:57.

Officially, a McLaren spokesman said the ‘XP2R’ P1 was at the Green Hell, “for final damper tuning and calibration—our engineers and technicians are never happy, despite what they’ve achieved”.

However, those trackside during the week reported the presence of a sizeable pit crew with representatives from Pirelli on site as well. The P1 rides on specially developed Pirelli tyres tailored to suit the car’s performance and handling characteristics.

One thing is sure, the dick waving we’re going to see from Porsche, McLaren and Ferrari over who has the fastest hybrid hypercar on the planet is going to be fun to watch. So, strap yourself in and enjoy the show.

[Source: Car]


VIDEO: McLaren P1 hypercar sounds brutal

McLaren P1

A McLaren P1 was seen circulating around the Nürburgring Nordschleife earlier this week. RSR Nürburg, among others, was on hand to capture some brief video. And, erm, yeah, this P1 sounds bloody good.

A film crew was also on site, hinting at a possible bold lap record claim to be announced soon.

[Source: Bridge to Gantry | Pic: Ring Bilder]