Audi A1: At the movies

Audi A1 movie promo

You may recall Audi hired the services of Justin Timberlake as a brand ambassador to help promote its new A1 premium hatch. Well, it would now appear Audi thinks they’ve found the next Jason Bourne.

After watching this six-part series, though, it would seem Matt Damon’s honour remains in tact. For Timberlake, not so much. Indeed, if I were a casting agent it’d be a case of “don’t call me, I’ll call you”.

All six clips of The next big thing can be seen after the jump. They’re around 3 1/2 minutes in length on average, so it’s not too taxing to check them out in one sitting.

So what about the A1, it’s supposed to be the star of the show, right? It looks good enough on camera, and the stunts are performed with competence. In the end, though, you don’t come away from watching these short films thinking the bar has been raised in any way. It’s clichéd popcorn for the masses. I give it two and half stars. What did you think Margaret?


Audi A1 promo refresher – part 1

Audi A1 - The next big thing

Late last year Audi started to build the hype for it’s upcoming A1 model. They even recruited Justin Timberlake to be the car’s brand ambassador. He repaid that faith by allowing the paparazzi to snap some undisguised pics of the A1.

This is a car that Audi says will be the first premium model in the compact car segment. You might think BMW’s 1 Series could lay claim to that title, but it is more of an Audi A3 rival, in what would now be called the small-medium car segment.

Since launching their A1 microsite Audi have been drip feeding promo pics and videos in the lead up to the car’s official premiere at the Geneva Motor Show in early March. If you’ve missed them, here’s the first of a two part update that will bring you back up to speed.

In this update you will see a few Audi big wigs setting the scene for the A1. They explain what it will look like and why it is being made. You’ll also find out about the LED headlight technology filtering down from the R8, before seeing more info on the car’s exterior design.

Stay tuned for more on Audi’s “next big thing”.