It makes no sense, but it’s still cool

Audi RS6 Avant

Audi has used its Le Mans winning R18 e-tron quattro to promote the RS6 Avant, which is not a hybrid, not a V6 and not a diesel. And yet, by taking the LMP1 racecar off the track and placing it in situations that are suited to the abilities of the RS6 Avant, they have created a very cool ad indeed.

[Thanks to Steve for the tip]

MINI Safety Issues

MINI says makeup or drive

MINI makeup or drive TVC

Apparently there’s a real problem in Mexico with women applying makeup while they drive. In response MINI has come up with this public safety announcement.

[Source: MotoringFile]

Formula 1 Red Bull Racing

Mark Webber’s encore performance for Canberra Milk

Mark Webber - Canberra Milk kid

Back in March AUSmotive brought the world up to speed with the Canberra Milk TV commercial that was being broadcast on high rotation into Webber’s home town during the Australian Grand Prix. In that time the clip has registered over 75,000 views on YouTube and countless comments. Also in that time we’ve seen the emergence of the “Leaping Webber”. Well, now Mark is back with a second installment from Canberra Milk. Check it out after the break, it is simply sold gold viewing. Good on you Mark!


How many MINIs you know flow like this?

MINI Countryman

A couple of weeks ago MINI launched their first TVCs for the new four-door Countryman. The ads to date have been okay, but nothing too special. Remember, MINI sets the bar quite high with their usually creative campaigns. Well, the latest Countryman commercial, titled Flow, seems to put things right with its kaleidoscope of special effects.

Of course, an ad like this could never make it to Australian TV screens as it would be banned due to the glorification of speed or some equally lame conclusion. Oh noes, the carz are spinning teh wheelz—won’t someone think of the children!

Check it out after the jump, along with a behind the scenes look and all the previous ads too.


The best or nothing

Mercedes-Benz TVC

Mercedes-Benz have sent out this new commercial telling us that its the “best or nothing” for the three-pointed star. Click on the image above to launch the ad. It’s not a bad little piece, what do you think?


Good vibrations

Volkswagen Touareg - lane assist TVC

Volkswagen is responsible for some of the best car advertising of all time, this one, though, is a little bit esoteric. The ad is promoting Volkswagen’s Lane Assist technology and does so by using a man dressed a bear while using a jack hammer.

Lane Assist will be seen in VW models such as the new Touareg, which means Australian readers won’t have too long to see just how well it works. If you’re already falling asleep at the thought, then take the jump, watch the ad and let us know what you think.

Formula 1

Mark Webber’s star joins the milky way

Mark Webber - Canberra Milk kid

At Mark Webber’s civic reception earlier this week the point was made he likes to remind people he is from Queanbeyan and not Canberra. Well, it seems if Canberra Milk is writing the cheque that Webber’s loyalty can be shifted.

After the break—pardon the pun—is a 30 second television commercial currently on high rotation during Southern Cross Ten’s Formula One coverage in the Canberra region. It’s all a bit of fun and kudos to Webber who has no doubt appeared in this ad for much less than his international profile might demand.

News Volkswagen

Welcome to the real world

Late last year Volkswagen UK released a new ad (shown above) to promote the upcoming Golf VI. Called The Fight, the ad features a tagline “sometimes the only one you have to beat is yourself”. The tag is supported by a cinematic fight scene, with the lead character fighting against clones of himself inside a Volkswagen factory and is reminiscent of The Matrix and other action films.

As an television commercial it is catchy, well made and makes a clever connection to the Golf sitting at the top of its class. However, in the real world, people are complaining that the ad encourages children to fight. No, this isn’t a joke. According to an article on 115 complaints have been sent in to the UK’s Advertising Standards Authority. The ASA will have to decide if the ad promotes excessive violence that could be copied by children.

In terms of “excessive violence” the ad is pretty tame, and, at worst, you could only imagine the ASA would rule that the ad can only be shown after the UK’s 9pm watershed. By which time little Johnny and Jane have no doubt seen worse “violence” in regular programming in any case. One thing is certain, ad agency DDB London and Volkswagen UK are no doubt loving the extra publicity.

Source: (Thanks to Mav for the tip.)